Our Story

Hello! My name is Tara, I am the creator of Rara & Doey!

Thank you so much for being part of our journey. Every order we get that ‘pinch me’ feeling. Your support means everything to us! Would love to tell you more about our story …

We are a little family of three, living by the sea; hubby, baby, and me. My passion has always been design, I have a degree in textiles and over 10 years industry experience. I’ve always dreamt of starting my own brand, but never found something close enough to my heart, until we fell pregnant! We had just finished a house renovation and overnight our shopping went from home décor, to baby essentials! I noticed a gap in the market for stylish, unisex, personalised and eco-conscious baby products.

Our brand name is our family nickname, our little niece calls us ‘Rara & Doey’, as she couldn’t pronounce our actual names; Tara & Joey. I hope you enjoy browsing our products for your little ones, or gifts!

Thank you so much for helping our brand expand. We have grown amazing relationships with parents, brands and influencers – which I will be forever thankful for. Please reach out if you have any questions, feedback or lovely images of your products to share, via email or our social media.

Lots of love - Rara & Doey xxx